Atlanta Film Festival New Blog Home

Twitter Updates

Wednesday, August 6, 2008

Self Distribution: Just Do It?

DIY Deal: Sidetrack Aligns With Nike For "Beautiful Losers" Theatrical Release

Sidetrack Films has signed Nike Sportswear to back the upcoming release of Aaron Rose and Joshua Leonard's "Beautiful Losers," the documentary that debuted earlier this year at the SXSW Film Festival. While the filmmakers and Sidetrack entertained traditional offers from distributors after the film's Austin premiere, they decided instead to release the film on their own with the support of Nike. The shoe and apparel company will fund a five market launch for the film, including prints & advertising support. The doc won the Documentary Jury Award at 2008 Cinevegas and opens this Friday at New York's IFC Center, before a roll-out.

For complete here

No comments: